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Irina Petran

Written By: Irina Petran
June 3, 2019

Bogap.com Expands Software Development Strategy

Bogap.com has a prominent role in the affiliate software tracking service since 2008. During this time, the focus has been to build a suite of in house applications. Now, Bogap.com is expanding its business model to include B2B products.

So, we know that Bogap.com has been offering affiliate tracking services the few programs in the past. There is a list that comes to mind. CelticCasino.com, LuckyLiveCasino.com, FairwayCasino.com, Betbit.com, and 1LiveCasino.com. When I reached out to Bogap.com to ask why these some of these no longer exist, I was surprised that the reasons were actually quite reasonable. They told me a brief description of how LuckyLiveCasino.com first used their affiliate software. At the time, LuckyLiveCasino.com was using Income Access’s software. After using IA’s software for about 3 years they found that it was prone to errors, and poor response time from the developers.  LuckyLiveCasino.com asked bogap.com to create the software from scratch. The rest is history. 

Ten years later, the software is a bulletproof application that has endured pretty much any traffic users can send to it. Those early strategic partnerships lasted as long as the brands business models were viable.